MNTN, a connected TV advertising platform that counts Hollywood star Ryan Reynolds as its chief creative officer, has picked Morgan Stanley to work on an initial public offering, according to people familiar with the matter.

MNTN, a company that sells targeted TV advertising technology, may be working with Morgan Stanley on an initial public offering (IPO) as the firm considers its future. MNTN has already expanded significantly in recent years acquiring Hollywood star Ryan Reynolds’s agency,

MNTN builds advertising software that helps brands promote themselves through campaigns on connected TVs.

Chime Financial Inc., a financial technology business focused on fee-free services, has tapped Morgan Stanley to lead its initial public offering, according to people familiar with the matter.