MNTN has already expanded significantly in recent years acquiring Hollywood star Ryan Reynolds’s agency, Maximum Effort, in 2021, and raising $119M in a Series D financing in 2022. After the 2021 acquisition, Reynolds took over as chief creative officer.

After BioAge Labs raised nearly $200 million in its IPO this week, several companies are beginning to eye the public markets, including Reynolds' MNTN.

MNTN builds advertising software that helps brands promote themselves through campaigns on connected TVs.