"It's time to create more value for everyone involved, from athletes to consumers to employees and the communities that support them.” The post Jaylen Brown turned down $50 million in endorsements to launch his own performance brand appeared first on Boston.

SEPT. 24 JAYLEN BROWN PUTS MONEY WHERE HIS MOUTH IS After a summer of sending verbal shots at Nike and Team USA, Boston Celtics ' star Jaylen Brown decided to take matters into his own hands. Brown invested money as a sneaker free agent since 2021 to create his shoe brand, 741. The Indiana Pacers ' playoff rival spent his summer wisely.

Jaylen Brown added many titles to his résumé over the last few months, and can now add sneaker creator to the list.