Gucci makes Debbie Harry the star of its new campaign, stylishly showcasing the Blondie singer for "We Will Always Have London".

Debbie Harry is starring in the new Gucci campaign. The Blondie star, 79, is promoting the Blondie bag collection. The campaign photos show her sitting with the Large Top Handle Bag, worth $6980 (£5205),

There’s campaigns and there’s campaigns. And Gucci have outdone themselves with this one. In a campaign shot by Nan Goldin, Debbie Harry appears in subtle recreations of Goldin’s most famous photographs, all while wearing outfits from Gucci’s Cruise 2025 collection and clutching the brand’s latest bag, the Gucci Blondie.

A year after his first Gucci show as creative director, Sabato De Sarno says he is "as happy as the first day." De Sarno was appointed to the role in January 2023 and, in an exclusive WWD interview to discuss the launch of his cruise 2025 ad campaign,

Earlier this May, Gucci staged its Cruise 2025 show in London's Tate Modern Museum. Returning to London after a 7-year hiatus, the brand pulled out all the stops for its bright return.

Gucci creative director Sabato De Sarno noted that the luxury fashion house's revived Blondie bag isn't named after the new wave band, but rather a design that dates back to 1971