Apple is in talks to acquire U.S. broadcast rights to screen Formula 1 racing when the contract becomes available next year, the Financial Times reported on Wednesday, citing people familiar with the matter.

This article was originally published on www.si.com as Apple Could Dive Further Into Formula 1 Partnership After Success of ‘F1’ Film. The United States broadcast rights for Formula 1 could be set for a bidding war.

After the successful box office for Apple’s Formula 1 movie starring Brad Pitt, it seems Cupertino really wants the sport’s streaming rights.