The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

If you’re on the market for a Kindle, Fire TV device or Echo speaker, Amazon Prime Day is basically Black Friday for you. Prime Day deals on those devices are typically the same (or very close to) the prices we see at the end of the year near the holidays.

Details: Dubbed as the fastest Kindle ever, the newest model of the Kindle Paperwhite has a higher contrast ratio and 25 per cent faster page turns. Plus, the ultra-thin design features a larger glare-free screen, and a single charge can last up to 12 weeks!